Paid ads management for UK B2B firms
MetaRank manages Google, LinkedIn, Meta and TikTok ads for UK B2B service firms. One platform costs £950 a month; each extra adds £450. You pay ad spend directly to the platform, and we report on enquiries and cost per enquiry. Fees exclude VAT.
Overview
Google reaches people already searching; LinkedIn can reach buyers by role and company. Meta suits retargeting, while TikTok fits some audiences. We recommend the channels that match your buyers and budget.
Our Approach
We review your offer and account, set up conversion tracking, and manage campaigns against a clear cost-per-enquiry goal. You keep control of the ad accounts, budget and data.
How It Works
1. Review and plan
We review your offer, audience, competitors and current campaigns, then agree the right platforms and enquiry goals.
2. Set up the campaigns
We build campaigns around your target buyers, confirm conversion tracking and check that enquiries are attributed correctly.
3. Launch and test
We launch the agreed campaigns, review search terms and audiences, and test changes against the results.
4. Optimise spend
We adjust bids, audiences and budgets as the data comes in, focusing on relevant enquiries and cost per enquiry.
5. Report and review
Each month, you get a one-page report and a 30-minute call to review spend, enquiries and the next priorities.
Platforms
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
TikTok Ads
LinkedIn Ads
Snapchat Ads
Pinterest Ads
X (Twitter) Ads
Pick Your Plan
Monthly management fees are shown below. Ad spend is paid separately to each advertising platform.
Starter Ads Package
Best for: Small businesses starting with paid ads.
A simple, effective ads setup to generate consistent leads.
£950
+ VAT
Delivery: Monthly
- 1 ad platform (Meta or Google)
- 2–3 campaigns
- Basic creatives
- Retargeting setup
- Weekly monitoring
- Monthly reporting
Growth Ads Package
Popular
Best for: Businesses wanting multi‑platform visibility.
A stronger, more aggressive ads strategy with deeper optimisation.
£1,400
+ VAT
Delivery: Monthly
- Up to 2 platforms
- 5–7 campaigns
- Custom creatives (images + videos)
- Retargeting & remarketing funnels
- Conversion tracking setup
- Weekly optimisation
Pro Ads Package
Best for: Brands ready to scale aggressively.
A full‑scale ads management solution across multiple platforms.
£2,300
+ VAT
Delivery: Monthly
- Up to 4 platforms
- 10+ campaigns
- Advanced creative production
- Campaign optimisation
- A/B testing
- Full funnel setup
- Weekly strategy calls
- Full reporting dashboard
What's Included
Every platform has its own strengths. we build a strategy that uses the right channels for your goals.
- Full ads audit & competitor analysis
- Multi‑platform ads strategy
- Campaign setup & structure
- Creative design (images, videos, copy)
- Audience targeting and campaign optimisation
- Retargeting & remarketing funnels
- Conversion tracking setup
- A/B testing & performance optimisation
- Weekly monitoring